About Our Story
Founded in 2006, The Affordable Group (TAG) began with a single brand and has grown into a powerhouse with 30 specialized brands in the building industry. Operating across South Africa and Namibia, we’ve empowered countless entrepreneurs to achieve financial independence.
Company Values
Integrity
Transparent and ethical business practices.
Empowerment
Equipping licensees with tools for success.
Innovation
Pioneering solutions for the building industry.
Community
Building strong relationships with licensees and customers.
Leadership Team
Our experienced leadership team, including a dedicated National Sales and Marketing Manager, ensures seamless operations and personalized support for all licensees. With regular regional visits, we stay connected to your needs.
Our Vision
To create a network of thriving, independent licensees supported by innovative services, national infrastructure, and unmatched industry expertise, transforming the building sector in South Africa and Namibia.
Our Impact
TAG has revolutionized the building industry by providing affordable licensing, bulk discounts, and comprehensive support, enabling entrepreneurs to thrive and contribute to local economies.
History & Growth
From one brand in 2006 to 30 brands today, TAG has expanded its footprint with proposed national warehousing in Gauteng and Western Cape, 2x future national training academies, and a future rollout of 100 TAG Hardware & Plumbing outlets.
Ready to Find Your Brand Match?
Dive into our diverse range of brands and let our team help you explore options that align perfectly with your unique style, values, and aspirations.